YouTube Ads Types – Which Ones Are Best For Your Business?

youtube ads types

YouTube users consume a billion hours of video each day, making it the ideal platform to reach your target market. There are many different ad types to choose from on YouTube. Each type can help you achieve your unique business goals and objectives. This article will help you identify which YouTube ad types are best for your needs.

Skippable video ads, also known as TrueView video ads, are one of the most popular YouTube advertising options. These ads play before, during or after a user’s chosen video and allow viewers to skip the ad after six seconds. They are a great way to get your brand in front of a large audience and encourage action, such as visiting your website or buying your product.

Demystifying Variety: Unveiling Different YouTube Ads Types

In-feed video ads appear in search results and next to related videos on YouTube video watch pages. These ads look similar to a normal video and feature a thumbnail image, a short description and a call-to-action. They are paid for using CPV bidding and are a great way to build brand awareness, grow channel subscribers and promote products that need more explanation.

Outstream video ads appear outside the YouTube player and can be shown on Google partner apps, websites and mobile devices. These ads are played without sound and can include up to 15 seconds of a video and two descriptions. They are charged by the number of viewable ad impressions and can be optimized with targeting such as placement, device, network and bid strategy.