Real Estate

Marketing Luxury Penthouses for Sale

Luxury buyers seeking a chic urban lifestyle are drawn to penthouses for sale. In addition to spacious living spaces, these properties offer access to downtown conveniences, including boutique shops, restaurants and entertainment venues. The real estate market in urban areas is dynamic, and the best luxury penthouses for sale often feature a mix of old industrial and modern construction, attracting a variety of buyers.

Are penthouses worth it?

Highlight the panoramic views a penthouse for sale offers, and use drone photography to showcase sweeping landscapes. This type of marketing can set a property apart from its competitors, and can be an effective way to reach younger generations who are eager to make the transition into a penthouse home.

In a city like New York, where a penthouse in a historic building can sell for $100 million or more, it’s important to understand what discerning buyers want in this type of real estate. The most sought-after features include spectacular views, a rooftop deck and a variety of outdoor living space.

The top floor is also known to provide more privacy than lower floors, and penthouses are more likely to have oversized windows that allow owners to enjoy breathtaking views of their home’s surroundings. Many sellers will even offer a free brochure that highlights the most impressive aspects of a luxury penthouse, as a way to encourage prospective buyers to contact them for more information.

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Five Tips To Quickly Sell Your Property

An estimate that does not match the local real estate market price risks delaying selling a home. In the case of a real estate transaction, it is not so much the price at which you bought your house or your apartment that matters (even if a “ capital gain ” is always welcome!), But how much it is worth today. In most cases, a real estate whose sale goes on forever (and incidentally puts the nerves of future sellers to the test) has been overvalued and does not correspond to local demand.

Take care of the home presentation

Clearly, without transforming your home into a “show house”, declutter the space as much as possible and carry out the repairs that you had until now put off until the next day.

Depersonalize your interior

Because it is possible that the potential buyers do not share your taste in terms of decoration, in the event of an inheritance, it is strongly recommended to put in the cupboard the boar’s head, which sits on the wall of the dining room of your late grandfather … Not to mention that it is easier for a potential buyer to project oneself into a “lambda” house rather than into an interior strongly marked with the imprint of the previous occupant. For example, your 13-year-old rap fan will have a hard time imagining himself in the pink candy bedroom of an 8-year-old princess. And we understand it!

Highlight the strengths of your home

Sunny days would be more conducive to real estate sales than the rest of the year. But playing the seasonality card can be wise. If your house has a fireplace, nothing like a good outbreak to charm potential future buyers who would not be immune to the attraction of a good fire (especially if the visit takes place in the middle of winter). Likewise, if you have a beautiful garden, do not hesitate to stage it ( home staging also applies to the outside of homes). In short, anything that could constitute an “added value” and allow your home to stand out from other real estate offered on the market should, in no case, be hidden but, on the contrary, proudly displayed!

Let people know that your home is on the market

You must communicate about your sales plan. Talk about it around you but also via social networks and ad sites. However, be careful not to overdo it! Multiplying simple mandates with different real estate agencies is certainly a good intention (optimizing the chances that your ad is seen) but risks overexposing your property (and therefore discrediting it). And for a good reason, if they see that your house or apartment is listed for sale at different prices on several agency sites, potential buyers may find it suspicious that you are putting so much effort into getting rid of it.

Conclusion

To sell your property, you have to play the card of fair price and simplicity. The soberer the decoration, the more potential buyers can “project” themselves. The more the price of your house/apartment corresponds to the reality of the market, the more likely it is to quickly find a buyer. 

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